About Pair
What does the brand do:
PAIR creates contemporary clothing designed around the way real women live, move and dress.
We currently offer custom-fit jeans, made around your measurements, alongside a curated range of ready-to-wear denim tops designed to be versatile, effortless and easy to style.
From fit and proportion to fabric and finishing, every PAIR is thoughtfully designed with one idea at its core: clothing should work for you, not the other way around.
Founder’s Note:
I started PAIR because I’ve spent years trying to find clothes that fit me, not just my size.
At five feet tall, I’ve often found that when jeans fit my waist, they don’t fit my thighs, and when they fit my thighs, the length or proportions don’t feel right. I realised I couldn’t be the only woman facing this.
With a background in economics, consulting and corporate strategy, I’ve always been drawn to solving problems. Fashion has been a personal passion, and PAIR is where the two come together.
We’re starting with custom-fit denim and thoughtfully designed ready-to-wear pieces, with a simple belief at the heart of everything we do: clothing should work for you, not the other way around.
— Debanjana Guha
Founder, Pair
Company Mission:
To redefine everyday womenswear through better fit, thoughtful design and quality craftsmanship - creating clothing made to feel distinctly yours.
Brand’s Vision:
PAIR redefines Indian womenswear with thoughtful design, personalized fit, everyday comfort, and versatile styles made to feel distinctly yours.
